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About us

Lumi brings new energy and dynamism to transportation. Through cutting-edge technology and personalised services, our renewed drive delivers greater value and exceeded expectations.

Powered by Seera Group’s local expertise, Lumi drives value for consumers and travellers with intuitive and smart vehicle and motorcycle rental services, leasing solutions for corporate and government clients, as well as limousine services and customised transportation packages for events and occasions of various magnitudes.

Vision & Mission

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Vision

Reshape the way people and businesses move across the Kingdom and beyond through digital innovation in the land mobility sector.

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Mission

Improve convenience and drive customer loyalty through innovation, operational excellence, and a young fleet in the land mobility sector.

Milestones

2019

  • Rebrand from 'STRAC' to 'Lumi'
  • Received ISO certification
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2020

  • Conversion to a Joint Stock Company
  • Opening of branches in Tabuk, Yanbu, AlUla, Al Wajh & Al Jouf
  • Capital increase to SAR 550m
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2021

  • Launch of mobile application & bike rental service.
  • Opening of branches at Taif Airport & Al Baha Airport
  • Launch of motorcycle rental
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2022

  • Opening of first used car sales showroom
  • Fleet size = 19,634 vehicles
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Our partners

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Our people

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    Syed Mohammed Azfar Shakeel

    Chief Executive Officer

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    Sulaiman Al-Rasheed

    Chief Financial Officer

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    Mohammad Al-Amro

    Executive Director of Human Capital Management

30,000

fleet of well-maintained vehicles

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36

branches within Saudi Arabia

Awards & honours

As a multi-award-winning rental company, our excellence has been recognised at the prestigious World Travel Awards.
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Bringing new energy and dynamism to transportation

Our services

Car rental

30,000 fleet of well-maintained vehicles across 36 branches within Saudi Arabia.

We provide a seamless booking experience on our state-of-the-art mobile website, app and extensive digital-first branch network across KSA.

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corporate & government leasing

Lumi offers a dedicated portal that offers cost-effective vehicle leasing with complete transportation solutions and account management support.

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used car sales

Access a wide range of well-maintained, pre-owned vehicles.

We provide a seamless booking experience on our state-of-the-art mobile website, app and extensive digital-first branch network across KSA.

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motorcycle rental

Bringing the very first bike rental service to the Kingdom, we exclusively provide Harley-Davidson & BMW bikes for rent.

We take pride in offering top-quality bikes that are known for their performance, comfort, and style.

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event transportation

We take care of all your transport service planning for major events, conferences, festivals and more.

With our wide range of vehicles and flexible options, we can accommodate transportation requirements for events of all sizes and types.

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Contact us

Riyadh, Kingdom of Saudi Arabia
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+966

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Our team is ready to assist you at full throttle!

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Add some zest to your car rental booking with Lumi!

Download our app

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