About us
Lumi brings new energy and dynamism to transportation. Through cutting-edge technology and personalised services, our renewed drive delivers greater value and exceeded expectations.
Powered by Seera Group’s local expertise, Lumi drives value for consumers and travellers with intuitive and smart vehicle and motorcycle rental services, leasing solutions for corporate and government clients, as well as limousine services and customised transportation packages for events and occasions of various magnitudes.
Vision & Mission
Vision
Reshape the way people and businesses move across the Kingdom and beyond through digital innovation in the land mobility sector.
Mission
Improve convenience and drive customer loyalty through innovation, operational excellence, and a young fleet in the land mobility sector.
Milestones
2019
- Rebrand from 'STRAC' to 'Lumi'
- Received ISO certification
2020
- Conversion to a Joint Stock Company
- Opening of branches in Tabuk, Yanbu, AlUla, Al Wajh & Al Jouf
- Capital increase to SAR 550m
2021
- Launch of mobile application & bike rental service.
- Opening of branches at Taif Airport & Al Baha Airport
- Launch of motorcycle rental
2022
- Opening of first used car sales showroom
- Fleet size = 19,634 vehicles
Our partners
Our people
Syed Mohammed Azfar Shakeel
Chief Executive Officer
Sulaiman Al-Rasheed
Chief Financial Officer
Afaf Intabi
Director - Marketing
35,000
fleet of well-maintained vehicles
43
branches within Saudi Arabia
Awards & honours
Recognized by the World Travel Awards, these honors reflect Lumi’s commitment to excellence and exceptional service.
Bringing new energy and dynamism to transportation
Our services
Car rental
34,000 fleet of well-maintained vehicles across 41 branches within Saudi Arabia.
We provide a seamless booking experience on our state-of-the-art mobile website, app and extensive digital-first branch network across KSA.
corporate & government leasing
Lumi offers a dedicated portal that offers cost-effective vehicle leasing with complete transportation solutions and account management support.
used car sales
Access a wide range of well-maintained, pre-owned vehicles.
We provide a seamless booking experience on our state-of-the-art mobile website, app and extensive digital-first branch network across KSA.
motorcycle rental
Bringing the very first bike rental service to the Kingdom, we exclusively provide Harley-Davidson & BMW bikes for rent.
We take pride in offering top-quality bikes that are known for their performance, comfort, and style.
event transportation
We take care of all your transport service planning for major events, conferences, festivals and more.
With our wide range of vehicles and flexible options, we can accommodate transportation requirements for events of all sizes and types.
