About Us

Who We Are

LUMI Introductions

Lumi is part of Seera Group, the leading integrated travel service provider in the MENA region. LUMI was established with the aim of providing a wide range of vehicle leasing and car rental solutions to domestic and international travelers as well as corporate clients and government departments across KSA.


To be the leading rent a car company involved in car rental, corporate leasing and limousine services in Saudi Arabia by 2020. Have the newest fleet, best processes backed by state of the art technology and a great team of car rental professionals working at every level of the organisation.


To provide highest possible service to our customers and foster long-term loyalty, establish great and profitable relationships with our partners and stakeholders and enhance return on investment (ROI) for our shareholders.

Car Hire and Auto Leasing Guarantees

Onsite Maintenance

We offer the flexibility of onsite maintenance to provide minor repairs and preventative maintenance at your site, thereby saving your staff valuable time.

24-Hour Roadside Assistance

We offer a free towing facility in case of any breakdowns or accidents.

Cross Border Driving

We can offer, on request, cross border services to drive leased cars within Middle East. However this service requires a detailed qualifications check and an insurance payment for the lease vehicle as per the insurance laws of the destination country.

Vehicle Replacement

We offer immediate vehicle replacement in the case of any breakdowns or accidents throughout KSA.

Pre-Lease Vehicles

An equivalent replacement vehicle will be provided in case of non-availability of the ordered vehicles with the dealer.

12,000 +




150 +

Corporate Clients



Key Differences

  • Professional multinational management team putting together world-class processes, focused on superior customer
    experience from start to finish.
  • We have access to necessary funding ensuring implementation of the best practices, processes and fleet.
  • Brand new marketing infrastructure helping us to keep in touch with our customers and the market.
  • Youngest rental fleet with 80% of cars under 12 months old in our rental fleet
  • 24/7 back up and customer service

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